OUR APPROACH

Long-term thinking.
Cost-conscious investing.

We seek to build portfolios that are understandable, disciplined, and appropriate for the client's objectives and tolerance for risk.

UNDERSTAND

Start with the person, not the portfolio.

We begin with an introductory interview to understand financial circumstances, investment objectives, risk tolerance, investor behavior, time horizon, and the amount of assets to be managed.

INVEST

Favor durable investments and reasonable costs.

Avalon generally emphasizes publicly traded securities and long-term ownership. Where appropriate, we prefer direct ownership of individual companies because it can reduce the additional fund-level expenses associated with ETFs and mutual funds. We also use diversified investments where they are appropriate for the client's circumstances.

We generally discourage leverage, options, margin trading, leveraged ETFs, and other strategies where the speed or magnitude of potential losses can be difficult to manage.

DISCIPLINE

Don't let short-term markets dictate long-term plans.

Markets can be volatile. Our approach emphasizes long-term objectives and disciplined decision-making rather than reacting to short-term fear or excitement. Portfolios may be reviewed periodically and when material changes occur in a client's circumstances.

Risk cannot be eliminated. Every investment strategy involves the possibility of loss, and no investment approach is appropriate for every client.

REVIEW

Measure progress and adjust when circumstances change.

Avalon Financial periodically reviews client accounts and financial plans. Clients may also request reviews or analyses when their financial circumstances or goals change.

Talk with Avalon Financial